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Reaching the Next Generation Through New Opportunities

Written by Family Radio | Jun 15, 2026 8:04:19 PM

At Family Radio, our mission has always been clear: to proclaim the Gospel and share the hope found in Jesus Christ. While that mission never changes, the ways people engage with media continue to evolve.

That's one reason we're excited to support Bad Counselors, a new faith-based comedy film produced by our sister ministry, Loam Entertainment. While the movie may look different from traditional Family Radio programming, it represents an important opportunity to reach audiences—especially younger generations—who may never tune into Christian radio, attend church regularly, or seek out explicitly faith-based content.

Through humor, relatable characters, and a story centered on grace, redemption, and second chances, Bad Counselors meets people where they are. The film explores themes that point to the transforming power of God's grace and opens doors for meaningful conversations about faith.

Scripture reminds us of the importance of reaching the next generation with God's truth: "We will not hide them from their children, telling to the generation to come the praises of the Lord, and His strength and His wonderful works that He has done" (Psalm 78:4, NKJV).

Supporting Bad Counselors does not change Family Radio's mission—it expands opportunities to fulfill it. Just as Family Radio uses broadcasting and digital media to share biblical truth, Loam Entertainment uses storytelling and film to engage audiences in new ways. Together, we share a common vision: introducing people to the hope of Jesus Christ.

The Apostle Paul wrote, "I have become all things to all men, that I might by all means save some. Now this I do for the gospel's sake" (1 Corinthians 9:22-23, NKJV). As culture changes, we remain committed to finding faithful ways to share the unchanging message of the Gospel.

At Family Radio, we’re thrilled to support Loam Entertainment as they reach to connect with people who otherwise may never step into a church building or home Bible study. Please pray with us that the Lord uses Bad Counselors to build relational bridges so the lost can find salvation in Jesus Christ. Thank you!

 

As early as July 22, you’ll want to gather with your family and friends at a theater near you to watch Loam Entertainment’s first movie, Bad Counselors. Seats are limited, but you can buy tickets as soon as Tuesday, June 16!

You can learn more about Bad Counselors when you visit their website and even find showtimes and purchase tickets. The movie is only guaranteed to be in theaters for one week—so don’t wait!  

Here are some creative ways you can use this opportunity share hope in Jesus Christ:

  • Purchase tickets for a teenager or young adult in your life—one for them, one for a friend who doesn’t yet know Jesus.
  • Share this article or the Bad Counselors website with your church and/or youth ministry. Organize a viewing party! This is a great outreach opportunity.
  • Pray that many people see the movie in theaters as soon as it releases and that word spreads so many more people can see the movie and hear the Gospel.
  • Sign up for updates from Loam Entertainment and hear news about Bad Counselors and future projects to continue support reaching the next generation with God's truth.

By submitting your contact information, you agree to communications from Family Radio and Loam Entertainment. 

FAQ

Family Radio's mission is to proclaim the Gospel and reach people with the hope found in Jesus Christ. As we support Bad Counselors, a new film from our sister ministry Loam Entertainment, some listeners may have questions about the movie, our involvement, and how it aligns with our mission. We hope the answers below provide helpful context and insight into this opportunity to reach the next generation with the message of God's grace.